Social media is an intellectual landfill - how to have results on Linkedin?

Jerzy Rajkow-Krzywicki
Jerzy Rajkow-Krzywicki
Social media is an intellectual landfill - how to have results on Linkedin?

How to get a lot of likes on LinkedIn?

Topics from Vlog #33:
  • Original vs copied content. Which one is better?
  • Why social media is an intellectual landfill?
  • How to become an Influencer on LinkedIn, fast?

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Why social media is an intellectual landfill?


Especially Linkedin has all the characteristics of a digital landfill.
I will tell you a story. It's the story of my friend who recently made an experiment on Linkedin. He went on five profiles of the most clicked individuals on Linkedin -- the LinkedIn top influencers -- and copied content from them.
Randomly, very basic platitudes and quotes.

The background of my friend is actually pretty impressive. At this point he was creating original content on LinkedIn for several years at least. Audio or video, consistently week after week.

But the results of this experiment with copying content were mind-blowing.

LinkedIn company headquarters.
Photo by Greg Bulla / Unsplash

Before copying content, my friend saw that the engagement on his posts went down. He wanted to do something about it.

Posting random platitudes copied from Linkedin influencers helped a lot with the engagement. The likes on those copied posts went up ten times.

In general, the number of people that saw those posts increased by a lot. And it influenced also the engagement on the original posts that my friend kept posting.

This makes me conclude that social media, and especially LinkedIn, are an intellectual landfill. To have huge amounts of engagement on those sites you just have to copy platitudes from other people.

Copying outperforms your original reflections.

Copying outperforms your critical comments about what happens in the world.

So, think for a moment about where are we heading with that?

Podcast:



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